Reviews

Many companies, in all industries, try to convey a positive sales message with their brand name. And it’s sadly not unusual to see that the message is based solely on marketing strategy – not reality. There’s nothing, for instance, to…

Anyone who’s reading this review probably knows the difference between pot and CBD. They’re each derived from a variety of the cannabis plant, but cannabidiol (the full name for CBD) is extracted from the hemp plant rather than the…

And now for something completely different. If you’re new (or relatively new) to CBD as a medicinal or health product, you’re probably familiar with CBD oil. You may also know that cannabidiol (the complete name for CBD) can be…

Articles explaining the potential health and wellness benefits of CBD often mention the fact that the most effective ways to consume cannabidiol (the complete name for CBD) are by dropping oil underneath the tongue or by vaping.  Both…

With the rapidly-growing popularity of CBD, many producers are scrambling to add new varieties of CBD (also known as cannabidiol) to their product lines. Rushing CBD products to market has its risks, though. CBD is usually taken…

It’s not easy to know how reliable some CBD producers really are. The government may have legalized the sale of CBD, but it doesn’t conduct testing or grant approval to CBD products on the market. That’s why it’s so important for…

When smart marketers launch a product in a crowded marketplace, they often search for an important quality or attribute that lets them stand apart from the rest of their competitors. That’s why Coke decided to call its zero-calorie soda…

Ever since the sale of CBD products was legalized by the 2018 Farm Bill, would-be moguls have rushed into the new and quickly-growing CBD market. Almost all of them had the same goal: establishing a foothold and brand name in a very crowded…

A recent study conducted by the market research company Brightfield Group predicts that CBD will become a $22 billion dollar industry by the year 2022. Other studies aren’t quite as optimistic as Brightfield, but all industry researchers…

Even though the CBD industry is relatively new, the best practices for producing high-quality CBD products are already well-known. Dozens of high-end competitors all use the same basic manufacturing techniques and follow the same general…